To all of my graphic designer friends,
IKEA is ditching Futura, a beautiful, classic, iconic font FAMILY,
for Verdana?!!!? A font developed by Microsoft to work with computer screens.
It has 3 variations, to Futura's infinite ones.
!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!
??????
Folks, IKEA's logo is set in Futura. Every single sign, catalog, business card, web graphic, and promotional item will eventually have to be re-branded.
What is the world coming to?
Fortunately, the design community is speaking out. There is even a Facebook group dedicated to the cause...
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